https://www.wsj.com/articles/college-fo ... 1535634001
(If you can see the whole article you’ll see that the school with the biggest gap between announced attendance and tickets scanned is Coastal Carolina (scanned tix were 13% of announced attendance)
When Minnesota hosted Nebraska at TCF Bank Stadium last year, the game featured charismatic new Golden Gophers coach P.J. Fleck, a home team fighting for a bowl berth and a big-name opponent. The announced attendance was 39,933—an OK crowd for a crisp November day in Minneapolis—but it didn’t tell the whole story.
Only 25,493 ticketed fans were counted at the gates, 36% lower than the announced attendance and about half of the stadium’s capacity. More than 14,000 people who bought tickets or got them free didn’t show up.
College football has an attendance problem. Average announced attendance in football’s top division dropped for the fourth consecutive year last year, declining 7.6% in four years. But schools’ internal records show that the sport’s attendance woes go far beyond that.
The average count of tickets scanned at home games—the number of fans who actually show up—is about 71% of the attendance you see in a box score, according to data from the 2017 season collected by The Wall Street Journal. In the Mid-American Conference, with less-prominent programs like Central Michigan and Toledo, teams’ scanned attendance numbers were 45% of announced attendance.
Even teams in the nation’s five richest conferences routinely record thousands fewer people passing through stadium gates than they report publicly. The no-shows reflect the challenge of filling large venues when nearly every game is on TV, and they threaten a key revenue source for college athletic departments.
“Attendance drives recruiting, attendance drives donations, merchandise sales,” said Rob Sine, who until earlier this year was president of IMG Learfield Ticket Solutions, which works with dozens of colleges. If fans don’t use their tickets, he added, “they’re more likely to not come back.”
Most schools scan and keep count of tickets used at football games. The Journal requested access to those counts under public-records law, and most public schools supplied them. Private schools aren’t subject to public-records law.
When Arkansas hosted No. 21 Auburn, scanned attendance was more than 25,000 lower than announced attendance. Overall last season, Arkansas’s scanned home attendance was 58% of its announced attendance as the Razorbacks went 4-8. Nonetheless, Reynolds Razorback Stadium is reopening Saturday after a $160 million renovation that increased capacity by about 4,000. An Arkansas spokesman declined to comment.
(If you can see the whole article you’ll see that the school with the biggest gap between announced attendance and tickets scanned is Coastal Carolina (scanned tix were 13% of announced attendance)
When Minnesota hosted Nebraska at TCF Bank Stadium last year, the game featured charismatic new Golden Gophers coach P.J. Fleck, a home team fighting for a bowl berth and a big-name opponent. The announced attendance was 39,933—an OK crowd for a crisp November day in Minneapolis—but it didn’t tell the whole story.
Only 25,493 ticketed fans were counted at the gates, 36% lower than the announced attendance and about half of the stadium’s capacity. More than 14,000 people who bought tickets or got them free didn’t show up.
College football has an attendance problem. Average announced attendance in football’s top division dropped for the fourth consecutive year last year, declining 7.6% in four years. But schools’ internal records show that the sport’s attendance woes go far beyond that.
The average count of tickets scanned at home games—the number of fans who actually show up—is about 71% of the attendance you see in a box score, according to data from the 2017 season collected by The Wall Street Journal. In the Mid-American Conference, with less-prominent programs like Central Michigan and Toledo, teams’ scanned attendance numbers were 45% of announced attendance.
Even teams in the nation’s five richest conferences routinely record thousands fewer people passing through stadium gates than they report publicly. The no-shows reflect the challenge of filling large venues when nearly every game is on TV, and they threaten a key revenue source for college athletic departments.
“Attendance drives recruiting, attendance drives donations, merchandise sales,” said Rob Sine, who until earlier this year was president of IMG Learfield Ticket Solutions, which works with dozens of colleges. If fans don’t use their tickets, he added, “they’re more likely to not come back.”
Most schools scan and keep count of tickets used at football games. The Journal requested access to those counts under public-records law, and most public schools supplied them. Private schools aren’t subject to public-records law.
When Arkansas hosted No. 21 Auburn, scanned attendance was more than 25,000 lower than announced attendance. Overall last season, Arkansas’s scanned home attendance was 58% of its announced attendance as the Razorbacks went 4-8. Nonetheless, Reynolds Razorback Stadium is reopening Saturday after a $160 million renovation that increased capacity by about 4,000. An Arkansas spokesman declined to comment.
